Eight freshly graduated and final-year students of AMFI (Design & Fashion and Fashion & Branding) were selected to dress the rooms of hotel The Exchange. Each student was wholly responsible for their design concept.
Hotel The Exchange is a concept of Otto Nan and Suzanne Oxenaar, who also initiated Lloyd Hotel & Cultural Embassy and the Llove Hotel in Tokyo. The rooms of The Exchange are being dressed as if they are fashion models by (former) students of the Amsterdam Fashion Institute. Together with the Textile Museum in Tilburg special fabrics were being developed for the outfits of the hotel rooms.
This design duo was responsible for the interior design of the hotel and have managed the AMFI students who fitted out the rooms.
DENISE DE GEIJTER
'Fashion is language to me. It influences the way we look at each other and how we judge each other.'
'Hotel The Exchange has given me the opportunity to graduate in a very unique way.'
'An approach of fabric in its purest has been the point of departure for the design of my room.'
'The room shows who I am and reflects what I love in life.'
'My design concepts are a cross between reality & imagination, a venture into the unknown.'
'My room is based on a fairytale of the brothers Grimm. It became the source of inspiration for my hotel room.'
'I designed 8 rooms for Hotel The Exchange which all have one thing in common: they are theatrical, explicit and over the top.'
'In the rooms I wanted to bring in the city of Amsterdam by creating a relation between the room and the surroundings.'